The Battle to Protect Broadcast Content from AI Misuse Intensifies
In the rapidly evolving digital landscape of 2025, broadcasters are confronting unprecedented challenges in safeguarding their content from the dual threats of artificial intelligence (AI) misuse and escalating video piracy. While significant strides have been made in anti-piracy technologies and enforcement, the protection of broadcast content from AI exploitation remains a pressing concern.
Broadcasters have made meaningful progress in anti-piracy technology and enforcement—with tools like forensic watermarking, AI-enhanced monitoring, and coordinated international efforts—protecting content from AI misuse continues to lag. (tvtechnology.com)
Unauthorized content scraping by AI systems and the use of deepfakes and synthetic voices are particularly concerning, as they undermine original journalism and siphon revenue. (tvtechnology.com)
Despite support for several legislative efforts such as the COPIED and NO FAKES Acts, federal regulation remains slow, and the sheer volume of state-level bills adds to the confusion. (tvtechnology.com)
Industry leaders are calling for more standardized protections and leaning on initiatives like the Coalition for Content Provenance and Authenticity to combat misinformation and piracy. (tvtechnology.com)
Piracy still poses the larger financial threat, with dramatic growth in illegal streaming and website visits, leading to predictions of $113 billion in U.S. content losses by 2027. (tvtechnology.com)
Powerful detection and enforcement tools, including AI-driven analytics and new watermarking technologies, are shifting the industry toward a more collaborative and proactive defense posture. (tvtechnology.com)
Source: TV Technology
Date Published: 2025-11-03
URL: https://www.tvtechnology.com/news/the-battle-to-protect-broadcast-content-from-ai-has-just-begun
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